JOYSOUND is a premier Japanese karaoke brand, managed by XING INC., musical entertainment and content provider pioneer, which is also a subsidiary of Brother Industries, Ltd.
Formed in 1992, JOYSOUND became Japan’s first broadcast karaoke brand. Until that time, the Japanese karaoke industry utilized physical media such as cassettes, CDs, laser discs for shop and home use.
A Brother Industries, Ltd. venture team transformed this analog market by developing revolutionary new techniques in digitizing songs to MIDI format and employing networks for new song broadcasting, allowing users swift access to a large number of just-released music to which they could sing along, thus launching Japan’s karaoke boom.
This “boom” has expanded along with the growth of high speed networks, and continues to spread across the world. For our business use karaoke (Japan domestic market), we currently boast a massive music catalog of more than 300,000 songs(*1), more than anyone else in the industry, so it’s possible to enjoy singing not only Japanese tunes, but songs from all over the world.